Advertising & Marketing

	ACTIVITIES
	Mailing List and Direct E-Mailing sponsorships with millions of targeted or generic users registered. This permits a maximum Click Through.
	Statistical data of Advanced Marketing with punctual graphical/numerical reports in order to monitor the audience specification for each sponsorship.
	Integrated AdSender system to send Adv. E-mails:

The integrated AdSender system was presented in the "Technology Innovation Awards" of The Wall Street Journal. This represents the move from mass invasive undifferentiated communication, called "spam", to a targeted, one-off message in line with the users' needs and tastes. AdSender permits Grif.Inter@ctive to manage more sponsors and to obtain replies from high-profile users. The innovative procedure satisfies sponsors who optimize their investments by obtaining simultaneously better results as regards feedback. The client is not inconvenienced by irrelevant messages and conversely receives commercial offers which suit his or her profile. Initially, the user database of AdSender is populated via personality subscription forms which collate some essential data, useful for providing an initial user profile. Commercial Sponsors who wish to promote their products or services through our e-mail message services are grouped into branches - e.g., Videogames, Insurance, Publishing, Credit institutes, Credit Cards, On Line Trading, Mobile phones etc. Therefore, we have an e-mail service linked to sponsors on the base of their initial profile. The AdSender system has feedback (click) from the user, linking it to a particular "Branch". As the database grows, the system becomes increasingly more "experienced", counting on new profiling associated with "Branches " (Beta profiles). The successive profile guarantees a more reliable indication of its relevance to each individual customer. Finally, it is possible to associate various "Beta profiles" to create the third and final level of profiling. Moreover, AdSender checks that the sponsor's name is not re-sent to those who have previously expressed their interest (click): Also this is also more to the liking of correspondents.